Our Mission


In 1986, the University of the Aftermarket Foundation (then known as the AWDA University Foundation) was organized to provide funding for aftermarket education programs and research.

By awarding grants throughout each year, the Foundation financially supports the continued development and distribution of courses in ever-broadening areas. By supporting such academic offerings, the Foundation and its donors insure that education will have a stabilizing influence in the ever-changing and increasingly complex aftermarket.

To maintain the automotive aftermarket in the form that has proven so successful for more than 50 years, the aftermarket must strive continually to increase the business management skills and professionalism within its ranks. Encouraging employees to develop a strong understanding of industry dynamics will assist them to successfully meet the challenges of a competitive marketplace.

In 2016, the Foundation awarded more scholarships than ever before to talented young people looking to join the industry. With continued donations, the Foundation will be able to expand its successful scholarship program and help train even more next-generation automotive professionals.

With its ongoing campaign to endow the Foundation, the University of the Aftermarket Foundation reached a milestone in 2016 by surpassing $8 million in donations since its inception.

The Foundation Board of Trustees encourages industry support, including donations for the purpose of honoring or memorializing individuals or otherwise recognizing special events. Contributions will perpetuate the name of your company in the industry while ensuring the availability of training and of education needed to continue to strengthen the automotive aftermarket industry.

7101 Wisconsin Ave.

Suite 1300

Bethesda, MD 20814

Fax: 301.654.3299